So if your sign looks poor then new customers will probably think that you take as little care in producing your products or providing your services as you do in maintaining your sign. This won’t sit well with them. It is all about attention to detail. Customers notice this and you should notice that they notice. Existing customers don’t mind if you sign looks old and tatted though, right? No need to call your sign maker up just yet is there, it will wait another few years until a couple more letters drop off, right? Wrong! They will mind, they will think that they’ve got my money now they aren’t bothered. It amazes me how many mature businesses are run like they no longer need to try. If you are a small business owner or even a startup who is reading this then try to recall that energy and enthusiasm that you put into your business at the very start. Would you have put up with anything but the best for your business. Your customer service was spot on right? Take a look at the site here company signs
Your sign maker is there to not only create a fantastic sign at the very start of your a new company’s life-cycle but to also maintain or, maybe even, adapt the sign throughout the company’s growth. It’s the same with websites. I find it hard to believe that there are still businesses out there with 90’s style websites which have never been updated. I find it even harder to believe that some business decision makers and owners still don’t recognise that a website needs constant attention to be successful and that a website that is designed once, deployed and never touched again will never work for a business and will, ultimately, be a waste of capital. You wouldn’t plant a seed and never water it or change the soil no matter how good the initial soil was would you? Sign design should be carried out by a professional sign maker who will inform you of what will happen if your business grows and you need more company van and open new shopfronts or move premises. With scalability in mind you can’t go wrong with a professional, skilled sign maker. Go on, commission a reputable sign maker to design, produce and fit your business signage.